Amber Williams is president and partner of Un/common Advertising and drives the agency’s research and brand strategy. She’s a seasoned writer and sought-after speaker in such areas as understanding and motivating Generation Y & Z, appealing to Moms as the home’s primary decision-maker, and California’s evolving social and economic challenges. As president, un/common has been recognized as one of Advertising Age’s Best Small Agencies in the country and was instrumental in leading the grassroots charge to keep the Sacramento Kings in the city.